C2
Hyper-Personalized Digital Customer Platform
Lead Business Functional Analyst (Cintellic GmbH) · May 2024 – Oct 2024
Data model development supporting hyper-personalized customer communication during migration of customer data infrastructure to Google Cloud.
Technologies
Google Cloud PlatformBigQuerySQLPython
Contributions
- Conducted requirements analysis with business and analytics stakeholders.
- Mapped data tables from legacy systems to the new cloud architecture.
- Supported integration of over 1000 analytical processes into the cloud platform.
Outcome
Enabled scalable data infrastructure for personalized marketing initiatives.